Managerial Economics develops simple, practical tools and concepts for business students as well as practical managers. Written in simple, accessible style, the text-book presents the essentials of managerial economics.

It uniquely integrates the discipline to other managerial functions, including accounting, finance, human resource management, and marketing. Managerial Economics teaches students how to make better business decisions, not how to build models.

• Written for managers rather than economists

• Each chapter begins with a real-world mini-case. Chapters are reinforced with progress checks, review questions, and discussion questions

• New coverage of oligopoly, time value of money, behavioral economics, experience curve, R&D strategy, and more

Chapter mini-cases

1. Airbus and Boeing: End of duopoly

2. China Mobile: Prepaid and postpaid subscribers

3. New York Times

4. Bestar, Canadian furniture manufacturer

5. Frontline, independent tanker operator

6. Newark Liberty Airport

7. Airbus, Boeing, and Bombardier

8. Eli Lilly: Lipitor

9. Qantas: Melbourne-Sydney air fares

10. COMAC and Embraer

11. Samsung Electronics and DRAM oligopolyel

12. VivoCity, Singapore

13. Countrywide Financial

14. Boeing 787 Dreamliner

15. Consolidated Edison