Vision: 
Replacing TPC benchmarks for database systems.

The biggest challenge in this vision lies in 
syntactically scaling empirical social network datasets:
UpSizeR -- synthetically scaling an empirical relational database.

This challenge requires a model for social network data,
and graphs are the obvious candidate, but: 
sonSchema -- a social network is not a graph!

A graph is a static, syntactic model that does not capture 
the dynamics and semantics of a social network; this is evident from:
sonLP -- social network link prediction by principal component regression.

Our ambition is to build a sonSchema-based open-source system
that replaces MySQL as the default database management system for social network data:
sonSQL -- an extensible relational DBMS for social network start-ups.