COM3-02-33
660 12365
ZHAI Yingda
Assistant Professor- Ph.D (Economics, University of Texas at Austin)
- M.Sc (Economics, Baylor University)
- B.A (Finance, Shandong University)
Yingda Zhai is an Assistant Professor in the Department of Information Systems and Analytics at the School of Computing at the National University of Singapore (NUS). Prior to joining NUS, he earned his PhD and MSc in Economics from The University of Texas at Austin. His research concentrates on the topics in economics of information systems, including pricing and contract theory, IT market design, queueing theory, cloud computing and the ride-sharing industry. His primary research interest lies in understanding the pricing, resource allocation, and market design of the IT industry where information system plays a pivotal role.
RESEARCH INTERESTS
Economic of information systems
Information design in digital economy
Dynamic pricing and queuing games
Social media and morality
RESEARCH PROJECTS
The Value of Social Connection and Trust in Online Societies
This project investigates trust's role in bridging online divides and boosting social commerce. It investigates empathy's impact on polarization and analyzes data to understand trust's societal and economic benefits, aiming to inform strategies for combating online tribalism.
Efficient Pricing and Information Design of Digital Economies
This project explores how to improve efficiency and profit in digital economies with limited resources. The goal is to find the best way to manage information and pricing to optimize resource allocation and profit, potentially benefiting both businesses and users.
RESEARCH GROUPS
TEACHING INNOVATIONS
SELECTED PUBLICATIONS
AWARDS & HONOURS
Faculty Teaching Excellence Award 2021, 2022
MODULES TAUGHT
BT4212
Search Engine Optimization and Analytics
BT5126
Hands-on with Business Analytics