Founders of start-up aim to be as versatile as waffles

Waffles with maple syrup are a welcome breakfast treat, or pair them up with fried chicken for an irresistible savoury dish. The flexibility of the popular food item helped fire up the imagination of two National University of Singapore (NUS) students during their time with the NUS Overseas Colleges programme in Silicon Valley, and spurred them to create a business idea. The founders, Mr Auston Quek, 27, and Mr Zames Chua, 26, started the firm about five months ago, after graduating from NUS last year, following a chat about the idea over lunch - which happened to be waffles and fried chicken.

Called Waffle Technologies, the firm provides point-of-sale services to bricks-and-mortar food and beverage outlets. It aims to provide insights to these businesses by analysing the data from their transactions as well as loyalty and rewards software. So far, the firm has racked up a client base of 42 customers and the two founders manage a team of six.

The Straits Times, 19 July 2021