Filtered by: Economics of IS

27 January 2022 - Four new faculty members have joined NUS Computing’s Department of Information Systems and Analytics.

These days, it seems that whenever you’re thirsty and in need of a quick caffeine pick-me-up, there’s always a Starbucks close by — whether you’re running errands locally in the Singapore heartlands of Bedok, or climbing the Badaling section of the Great Wall of China. Starbucks’ ubiquity isn’t just a figment of your imagination, it’s a fact backed by the firm’s latest sales figures.

One of the most famous folklore in marketing and data mining goes like this: many years ago, Walmart noticed that on Fridays, men would head to the store, pick up some diapers for their babies and grab a six-pack at the same time. To take advantage of this, Walmart placed the diaper and beer aisles adjacent to each other, resulting in skyrocketing sales for both items.

One of biggest challenges in marketing is the task of identifying influencers in today’s large and complex social networks, such as Facebook or LinkedIn.